You can’t do SEO (optimize your web site for search engines) until you’ve researched keywords. You can’t research keywords without a clear view of your goal promotes your prospect types, and how your offerings fill their needs.Affordable Small Business SEO Affordable small business SEO not only uses the same old trade and marketing basics, but also leverages the intensity of available metrics for creating increased online traffic and better web site ROI.When small business people ask me how their web site could be improved by SEO, I give them some version of the following list of questions. (e.g. buy something, sign up for your ezine, etc.)Market Segmentation: Who’s your ideal customer or target market? Keywords that work: How do people locate your site? What search phrases show up in your web logs?PPC Metrics:Do you already use pay per click (PPC) advertising? Getting more traffic is useless if your site isn’t a proficient sales machine.Profit Margin: What is your online profit margin for each offering?Exchange Rate: What percentage of your offline prospects makes the purchase? (to gauge expected conversion rate for your services and find disparity in online results)Customer Loyalty: How many people are on your ezine list? How often do you email them? 5 Common Critical Website Errors and How to Fix ThemAbout 75% of the web sites I’ve seen make all of these mistakes. As a result, their rankings and traffic suffer, and they lose potential sales revenues.No Sitemap. No matter how well your pages are designed and no matter how nice the graphics are, every site need a good ’sitemap’ page for search engines to index it more easily. Insufficient Search Engine and Directory Submission. There are only a half dozen super-big sources of traffic (e.g. Google, Yahoo, MSN, etc.), but you have a better chance of showing up in them if you’ve submitted your site to the 100-200 minor directories and search engines. Submit your site to these places with a free tool like WebCEO.Mysterious Website Owners. Unless you have a particularly snobby goal promote, put your image and brief bio on the very first page of your site (if not every page). It fosters trust, creates reliability and emotional bonds, and bridges the cold gap of cyberspace. You can do it correctly for most target markets. Confusing Site Structure. Does your site confuse people? Good site structure both guides your various prospect types to the places you want them to go and satisfies their needs. Ezine desert. The ezine signup form isn’t prominent on some sites ? Tantalize them into ezine subscription with a free bonus. Why? Since 1999, San Diego SEO Consultant Brian B. Carter, MS, has reached more than 2 million readers online. His most popular site ranks in the top 1% of all major websites. Brian’s second book, “$1000 Keywords: How I Made as Much as $1,200.64 a Day Online With My Secret Keyword Analysis Techniques” will be available in July, 2005. Technorati Profile
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