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Want to Learn More about SEO and PPC?

Want to Learn More about SEO and PPC?

Let’s understand meaning of PPC:

This is a traffic generating method where a search engine or directory places your link in their searchable database and charges you a fee every time your URL comes up in a search and it gets clicked on. The amount of the fee that you pay is usually determined by bidding on keywords or keyphrases.

There was one survey conducted during May 2004 and the results are shown below:

Engine Natural Search Results (%) Paid Ads (%)
All engines 60.5 39.5
Google 72.3 27.7
Yahoo 60.8 39.2
AOL 50.0 50.0
MSN 28.8 71.2

What does all this mean for your search engine marketing (SEM) campaign? The study results clearly indicate SEM must include both paid and natural SEM to reach the entire audience.

Though it appears intuitive, many companies engaged in natural search engine optimization (SEO) resist investing in paid search advertising. And many companies engaged in paid search advertising aren't yet pursuing an SEO strategy.

Reference: http://www.clickz.com/showPage.html?page=3347951

"Natural" Search Engine Optimization.

Natural search engine optimization usually gives you a much higher return on investment than pay per click.

The biggest benefit of pay per click is the fact that it will provide you with an immediate boost of qualified visitors, lead and sales giving you fast results within just hours or days. In fact, a pay per click advertising program is your best option if you seek fast results and a good return on investment while you are waiting for your Search Engine Optimization (SEO) program to "ramp up."

So, as a short term strategy pay per click gives you the clear advantage over SEO. But, the disadvantage is the cost involved. Depending on the market demand for your keywords and clicks, your PPCSE campaign can generate tons of traffic and can cost hundreds, even thousands per day. With various optimization strategies you can lower your costs, but over the long term natural search engine optimization will give you a higher return on your marketing dollar.

*Previously published at ArticleCity.com

Article by Matt Hockin, of Interactive Marketing, Inc.

Interactive Marketing, Inc. assists business owners with increasing their growth and profits with cost-effective, high-ROI sales and marketing strategies.

http://www.interactivemarketinginc.com/

Reference: http://www.webpronews.com/topnews/2004/11/15/organic-seo-vs-ppc-advertising

Benefits Of SEO

  • In most cases the web site does not need to be changed at all.
  • It is very quick, you can often start seeing results within hours of activating a campaign.
  • You only pay when your advert is clicked.
  • You can pick which keywords to bid on.
  • The results can be tracked allowing continual improvements.
  • You can choose the page that users are sent to.
  • It is possible to target specific countries and regions.
  • You can rank highly for any keyword if your budget is large enough.
    •

    PPC can be a very effective way to promote a web site. However the main drawback is that once you stop spending your adverts stop showing, there is no long term return for the expense.

    Benefits Of SEO

  • Visitors from search engine results do not cost you a penny.
  • The rankings a web site achieves through SEO can continue for a long time after the work has been done.
  • Over the long term SEO can be more cost effective than PPC.
  • Visitors are more likely to trust a site they find in the rankings, they feel it has been 'approved' by the search engine
    •      If you are thinking about using Search Engine Marketing for your web site but are unsure of the best method to use then call us today. Our team comprises of both SEO and PPC specialists.

    Reference: http://www.strategyconsultinglimited.co.uk/ppc-or-seo.html