It’s one thing getting a visitor to a site, it’s another getting a targeted visitor - they are already interested in the topic your website represents!

The level of success that one can achieve from article submission is largely dependant on the article quality and the value of the information it contains for the reader. The article topic will also determine the success and readership of that particular article.Article writing and submission holds benefits for all authors, no matter the topic of the article. Concentrating on the quality of an article and how informative it is for a prospective reader is important, but sitting down and actually giving article writing a go is essential for all webmasters in order to drive targeted traffic to a website.

Article submission should not be underestimated - it is one of the best promotional tools a website owner possesses. Submit articles to discover the benefits of this promotional method, and consider the article submission service that Article Blotter provides.
What does all this mean for your search engine marketing (SEM) campaign? The study results clearly indicate SEM must include both paid and natural SEM to reach the entire audience.

Though it appears intuitive, many companies engaged in natural search engine optimization (SEO) resist investing in paid search advertising. And many companies engaged in paid search advertising aren't yet pursuing an SEO strategy.

Reference: Click More Info...