Search engine positioning is a dynamic environment; ranking algorithms, alliances, submission rules, and fees (usually escalating!) are in a constant state of flux. Despite this fact, the basics of a long-term search engine positioning, and online business strategy remain the same, and are amazingly simple.
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Identify the keywords and phrases that people use to search for that which your site offers.
- Write the copy of your site such that is emphasizes the words and phrases used by your audience.
- Keep in mind #2 and pay close attention to Title and Meta tags, incoming links (link popularity), link text, page headers, image names and alt text, and last but not least, the actual content on your site. It's one thing to generate traffic, but quite another to convert that traffic into business.Ensure a search engine can index the critical pages of your site.
- Submit where necessary and pay particular attention to directory submissions.
It is our goal to increase traffic to our clients’ sites by achieving high search engine rankings. We provide in-depth site analysis to determine what key-words and phrases users are likely to type into a search engine to find websites that match your products and services.
Insuring your site is represented in a specific and focused manor to produce optimal rankings. Then, based on set words and phrases you select for your industry, we customize the HTML code specifically for the search engines algorithms.
This will increase your search engine ranking. Increased ranking means more traffic and more business. We research the number of relevant inbound and outbound links to attain in order to compete with top ranked websites already positioned for a target theme.
We provide continuous maintenance through analysis and revision of page optimization, adaptation to search engine algorithm changes, external link structure maintenance, and continued submissions to search engines. This gives us a competitive edge over our competition, so we can give you an edge over yours.
Search engine submissions are performed by hand on a scheduled basis. We submit all pages to the various search engines, not just your home page. Your search engine placement results are provided to you on a monthly basis so that you can be informed as to how well your web site is ranked. This report is sent to you monthly by email or fax if you prefer..